Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitionersWajid Hussain Rizvi, Salman Bashir Memon and Huma Amir
First published: 6 November 2018
This paper examines the factors that inﬂuence purchase intentions in the car buying context. Product attributes such as comfort level, brand name, aﬀordability, resale value, serviceability, color, fuel eﬃciency, interior, entertainment and safety features are used to determine purchase preference. The results suggest that perceived behavioral control and attitude are major predictors of purchase intentions. Also a comparison of Toyota Vitz and Suzuki Swift reveals greater preference for the Vitz over the Swift.
Keywords: Purchase intentions · Attitude · Car attributes · Behavioral control.>> Full Article