The entrepreneurial cognition process in a hostile business environment: A study of successful Pakistani entrepreneurs

Mohammad Asad Ilyas, Severine Le Loarne and Wajid H. Rizvi

First published: 1 March 2019


This study observes and documents the entrepreneurial cognition process in the hostile business environment of Pakistan. It focuses on the business strategies deployed by successful entrepreneurs whose companies have exhibited tremendous growth in the past and hold considerable potential in the future. It provides an insight of the hostile environment these high performers experience, the way the entrepreneurs conceptualize the situation and identifies their response strategies as a product of the entrepreneurs' cognitive processing.

Keywords: Entrepreneurship · Hostile business environment · Business strategy · Cognition process.

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